Increase your Foreign Market Knowledge

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Increase your foreign market knowledge

The success of any business is driven by its ability to stay competitive and offer more value to its customers. This is called a Global Competitive Advantage (GCA). Our research and research from the Conference Board of Canada on behalf of HSBC identified several factors that can boost your GCA. One of those is your foreign market knowledge.

Foreign market knowledge helps you prepare to enter new markets by informing your sales and marketing strategies. Not only that, it helps you learn more about your competition, so you can find opportunities to differentiate your business to better meet your customers’ needs.

Know Your Foreign Market will walk you through the information you need to find the right market for your business, tailor your product or service to that market, and keep an eye on the competition so you stay one step ahead.

See what research can teach you about your customers and competitors

Unsure where to start researching?

Discover where the gaps are in your foreign market knowledge.

Looking for your next market?

Learn how to identify and screen potential markets of interest to find the most promising candidates.

Ready to start marketing outside Canada?

Get advice on tailoring your marketing strategy to appeal to your overseas customers.

Take a look inside

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Contents

Why is foreign market knowledge important?

Identifying and screening potential markets

Targeting your market niche

Tailoring your marketing strategy

Choosing your market entry strategy

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