See how your business can become more competitive with customized tips to help you grow in the international marketplace.

Give your business a competitive advantage

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What’s your Global Competitive Advantage?

Take the quiz to see where your business stands and get tailored advice to help you grow in the international marketplace.

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What’s your global advantage?

Our products or services are unique as compared to what’s available in the market.

This applies to my company
We are implementing this at my company
This does not apply to my company

We offer products or services that are of higher quality than others

This applies to my company
We are implementing this at my company
This does not apply to my company

We incorporate services into our product offering in order to differentiate our products and add value for the customer
(for example, offering customers a cost-effective solution rather than offering just a product)

This applies to my company
We are implementing this at my company
This does not apply to my company

We invest in research and development.

This applies to my company
We are implementing this at my company
This does not apply to my company

We innovate by offering new or improved products or services.

This applies to my company
We are implementing this at my company
This does not apply to my company

We invest in market(s) outside of Canada to strengthen/support/complement our business outside Canada
(e.g. we have part or whole ownership of a sales office, warehouse, foreign company or joint venture outside of Canada)

This applies to my company
We are implementing this at my company
This does not apply to my company

We customize our products or services for each client or market.

This applies to my company
We are implementing this at my company
This does not apply to my company

We tailor our marketing strategy in each market.

This applies to my company
We are implementing this at my company
This does not apply to my company

We build relationships with key players in our industry within Canada.

This applies to my company
We are implementing this at my company
This does not apply to my company

We leverage our strong financials to attract clients or opportunities.

This applies to my company
We are implementing this at my company
This does not apply to my company

Our executives/company owners or partners are committed to growth outside Canada.

This applies to my company
We are implementing this at my company
This does not apply to my company

Your Global Competitive Advantage results

 
Your overall GCA score:
National average overall GCA score:

The overall score is made up of 4 attributes including your international networks, skilled talent, innovative capabilities and foreign market knowledge.

Here’s where you have the biggest opportunity for improvement:

Your recommended eBook:

Here’s where you have the biggest opportunity for improvement:

Increase your innovation

In today’s increasingly competitive market, innovation is essential to staying relevant to your customers — and now might be the time for your business to try something new.

While still an important step, today’s innovation goes beyond traditional research and development. It could mean updating your product or service, changing your internal processes or staying on top of the latest marketing trends. Regardless of which form is best for your business, innovation is the key to keeping it competitive so it can grow outside Canada.

Your GCA score
Average GCA score

Step up your skilled talent

Your business’s least competitive area may be its skilled talent — and you’re not alone. In a survey of over 600 companies that sell outside of Canada, nearly half of all respondents said that finding skilled talent is a significant challenge to growing their business internationally.

But all hope is not lost: by changing your hiring practices, expanding your networks and investing in your staff, you can combat your talent shortage and give your team a competitive edge.

Your GCA score
Average GCA score

Develop an international network

If you plan to sell your product or service outside of Canada, you’ll need a stronger international network to gain a competitive advantage. Networking can create new opportunities for your business and give you a leg up when competing against international and domestic competition.

But building a network isn’t easy — it takes time, money and people. Start by finding online networking opportunities or engaging with local industry associations. With effort, you’ll find the opportunity you need to expand your business into new markets.

Your GCA score
Average GCA score

Expand your foreign market knowledge

Your business could benefit from learning more about your international markets. Foreign market knowledge helps you better understand the needs of your customers, so you can tailor your sales strategies to specific markets and offer a more valuable product or service.

The benefits of market knowledge go beyond your customers, too: it helps you learn what your competition is doing and opens the doors to new opportunities for your business to differentiate and become more competitive.

Your GCA score
Average GCA score

What are your competitors’ strengths?

Fill out the form below to see a detailed breakdown of how you scored in international networks, skilled talent, innovative capabilities and foreign market knowledge. Plus, compare your results to other businesses like yours so you can stay ahead of the competition.

Please note: all fields marked with an asterisk (*) are mandatory.

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Tell us about your company:

Name found on registration or incorporation documents
Example: 1234567890 x123
Last fiscal year-end period, CA Dollars.
At all your Canadian locations.

Tell us about your company's experience:

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Thank you! We hope you find this information useful.

Give your business a competitive advantage was last modified: November 14th, 2018 by Export Development Canada.